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Course Curriculum

1.Start Here
1 From The Author Details 00:00:00
2 Social Success Cycle Details 00:00:00
3 Social Media Marketing Goals Details 00:00:00
4 The Customer Avatar Details 00:00:00
5 Which social media channel is right for you Details 00:00:00
6 Engagement vs Seeker Channels Details 00:00:00
7 10-Minute Social Media Audit Details 00:00:00
8 Social Media Don’ts Details 00:00:00
9 When to Automate Details 00:00:00
2.Social Listening
1 Why Listen Details 00:00:00
2 Social Listening Goals Details 00:00:00
3 Social Listening Tools Details 00:00:00
4 Social Listening Metrics Details 00:00:00
5 Social Listening Setup Details 00:00:00
6 Social Listening Keyword Planning Details 00:00:00
7 Tool Demo Keyword Alert Set Up Details 00:00:00
8 Listening Without Paid Tools Details 00:00:00
9 Using a Feedback Loop Details 00:00:00
10 Tool Demo Tag and Task Set Up Details 00:00:00
11 The 3 Step Social Customer Service Plan Details 00:00:00
3.Social Influencing
1 Why Influence Details 00:00:00
2 Social Influencing Goals Details 00:00:00
3 Social Influencing Tools Details 00:00:00
4 Social Influencing Metrics Details 00:00:00
5 Growing Social Profiles Details 00:00:00
6 Social Media Bouncing Details 00:00:00
7 Social Media Topic Map Details 00:00:00
8 7 Blog Post Templates Details 00:00:00
9 Socializing Blog Content Details 00:00:00
10 Step 1 Splinter Details 00:00:00
11 Step 2 Visualize Details 00:00:00
12 Step 3 Broadcast Details 00:00:00
13 Step 4 Tag Details 00:00:00
14 Step 5 Monitor Details 00:00:00
15 Step 6 Schedule Details 00:00:00
16 Tool Demo Edgar Details 00:00:00
17 Defeating The Social Fire Hose Details 00:00:00
18 Tool Demo Facebooks Boost Post Function Details 00:00:00
19 What’s Your SOP Details 00:00:00
4.Social Networking
1 Why Network Details 00:00:00
2 Social Networking Goals Details 00:00:00
3 Social Networking Tools Details 00:00:00
4 Social Networking Metrics mp4 Details 00:00:00
5 What is Media Details 00:00:00
6 Long Tail Media Outreach Details 00:00:00
7 What Does Long Tail Media Want Details 00:00:00
8 Networking By Topic Map Details 00:00:00
9 The Short List Details 00:00:00
10 Reverse Media Outreach Details 00:00:00
11 Staying Compliant Details 00:00:00
5.Social Selling
1 Why Selling Details 00:00:00
2 Social Selling Goals Details 00:00:00
3 Social Selling Tools Details 00:00:00
4 Social Selling Metrics Details 00:00:00
5 The Value First Strategy Details 00:00:00
6 Value First Offers Details 00:00:00
7 The Customer Journey Details 00:00:00
8 Content Segmentation Details 00:00:00
9 Segmentation + Retargeting Details 00:00:00
10 DEMO Setting Up a Segmented Website Custom Audience Details 00:00:00
11 Content + Social Media + Ad Retargeting Details 00:00:00
12 Putting It All Together Details 00:00:00

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